Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest

data-backed resources.

Mastering Search Intent in SEO: How to Match Content with User Intent in 2025

Introduction Search engine optimization (SEO) in 2025 is more than just keywords—it’s about understanding the reason behind a search. This reason, known …

Mastering Keyword Research Without Paid Tools: A 2025 SEO Guide for Smarter Rankings

Introduction Keyword research is the foundation of every successful SEO strategy. In 2025, where competition is fiercer than ever, understanding what your …

Keyword Phrases in SEO: What They Are and How to Use Them Effectively

Keyword Phrases Explained: Boost Your SEO Today What is a Keyword Phrase? A keyword phrase—also called a keyphrase or search query—is a …

Google Says Breadcrumbs Aren’t a Ranking Factor — But Should You Ignore Them?

Google Says Breadcrumbs Aren’t a Ranking Factor But Should You Ignore Them? Breadcrumbs in SEO – Why They Still Matter Breadcrumb navigation …